Hold music gained mainstream popularity in the early aughts. Four years later he patented his work, and music on hold was born.

It amplified the broadcast signal from the radio station next door and transmitted the audio through the loose wire to calls on hold. In 1962, inventor and entrepreneur Alfred Levy found a loose wire touching a metal girder at his factory. Make sure you pick the right one for your business.

You can increase retention, reduce churn, and even influence your caller’s attitude with hold music.ĭifferent types of music elicit different reactions in the human brain. The main point behind hold music is to signal that the line is still open, but that’s not all it does. Seventy percent of business calls go on hold. We’ve all poked fun at Muzak, but the importance of hold music and its multifaceted nature may surprise you.

Go on, get your elevator music jokes out.